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THE PUFF PURSE
BAG DESIGN
Past Purse Analysis
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short, nonadjustable strap
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simple kiss clasp
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too small of an opening–things get lost in sides
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crossbody nonadjustable strap length
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one main compartment
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great size
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adjustable strap
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outside & inside pockets
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poor integrity
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dislike inside division
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slightly too small for phone
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removable strap
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clutch or crossbody
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outside pocket fits AirPods
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dislike inside division
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short, nonadjustable strap
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magnetic closure
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bulky fabric
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dislike inside divisions
Ideation Sketches
Customer Profile
lives alone in a
studio apartment
Veya O'Connor
23 years old
moved from NYC
to Chicago
active lifestyle / nightlife
single
graphic designer $60k salary
Bag Requirements:
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versatility – can double as a date and night bag bag
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multifunctional – strap options
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neutral color way
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high contrast interior
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compartmentalized – specific places for specific items
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must fit at least AirPods, snacks, phone, cards, sunglasses, wallet, chapstick, and lotion
Refinement
Market Research
Candy Padded Tech Cassette
$1,100
Puffer Mini Tote Bag
$130
Puffer Tote Bag​
$99
Monki Padded Bag
$52
Paper Prototyping
Evolution
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zipper was on top of the bag but switched to facing the body
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pocket separation was excluded
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strap was initially a piece of string but became wider and adjustable
Pattern Making
five iterations completed throughout project
Muslin Prototyping
first iteration, nice form
which stays consistent
exploring geometries with all puffs separately sewn together
body-facing
zipper ideation
Felt Prototyping
exploring puff attachment; floppy and nonfunctional
needs to adjust
new pattern, using a single-
piece complex geometric grid
zipper towards the body provides better protection of personal belongings
Felt Prototyping
interfaced panel for structural form
opposite side panel
synched puff panel
constructed, rigid puff panel
lined, patterned components prior to final construction
constructed welt zipper back panel
gusset zippers applied
heavy interfacing
for standalone,
reinforced base
filled with polyfil for structural
intregrity and aesthetic continuity
lined with muslin, hiding seams
stitch securing
D rings from flipping
adjustable strap allowing crossbody or handbag wear
four-slot cardholder with snug, protected fit
shallow pocket solution for easy access to small objects like AirPods
top zipper neatly pulls the form of the bag together for tapered look
cell phone pocket
Tech Pack
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